I don't belong to any video chat rooms like those that PalTalk is promoting, so the chances are slim to none that I would ever have known the company's name without this campaign. The keys to the success of this effort are: 1. Ease of use (fill in a name and email or embed it), 2. It's funny and current (and clean), 3. It has the WOW-factor, and 4. It takes the recipient or viewer directly to the website (everyone wonders: how'd they do that?)... Advertising and marketing are going through some astonishing changes. And, I'm enjoying the show.